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2019 Private Care Symposium

October 16-17, 2019
West Palm Beach, Florida

This full-day event will bring together an impressive array of industry leaders and influencers to create a one-of-a-kind experience. Speakers will be covering a wide range of topics, which means there’s really something for everyone to discover.

Check out our full schedule and lineup of expert speakers, and register today to ensure your seat is reserved. We look forward to seeing you in West Palm Beach in October!

Program Schedule

Join fellow attendees, speakers, and sponsors for a kickoff happy hour reception on Wednesday, October 16 at the venue lounge between 5:30 and 7:30PM, followed by a full day of sessions on Thursday, October 17. Here's what's in store…


Two Perspectives, One Goal: Recruitment & Retention Power Hour

Presented by Kristen Duell (Savii) & Brandi Kurtyka (myCNAjobs)

Goal? Hire more top caregivers. Holy Grail? Hire more top caregivers that stick around. Join two CEOs from myCNAjobs and Savii as they share data and their front-row seat into what's working inside the industry. During the session, we'll explore actionable caregiver attraction, engagement, and retention strategies. We'll also provide a 5-minute high level overview of how both tools can be a resource in your day-to-day operations. Whether you're looking for new actionable strategies to drive results, for new partners to help drive results, or both, you'll walk away armed with new thinking to make an immediate impact on your agency. 


How Technology Can Help Eliminate Home Care Employee Churn

Presented by Brady Murphy (AlayaCare)

Across the United States, 15 percent of residents are over the age of 65 — and by 2060, it’s expected that one in four Americans will be in the retirement zone. This aging society presents challenges and opportunities across a wide swath of industries and sectors. It’s hard to imagine a market more invested in this population than home care, where demand is surging and agencies strategize on staying competitive and capitalizing on this moment in time. One clear factor is having the right teams in place to keep the business moving into the future. The right technology can help prevent churn before an employee even entertains their departure — and can predict hiring needs before employees join an organization too. While this type of insight is only beginning to emerge, the picture is becoming clearer. What if you knew, based on data, that in the next two months you will need one mental health worker in Long Island whose shifts will fall on Mondays, Thursdays, and Fridays? Or that three new personal support workers will be needed to support the Seattle area? Predictive technology is the way of the future and it will enable home care agencies to hire proactively.


Regulatory Roundup: What's New, Trending, and On the Horizon

Presented by Kim Smoak (Agency for Health Care Administration)

Join AHCA's Kim Smoak for answers to your questions. From regulations to Comprehensive Emergency Management Plan (CEMP) or Electronic Visit Verification (EVV), learn the latest updates so you know you're compliant. Have a particular question you know you'll want answered? Send it to HCAF now so Kim can be armed with the answers!


Medicare Advantage: One Provider’s Journey Toward Success

Presented by Michelle Rogers (Health First Private Duty)

The Medicare Advantage (MA) landscape is heating up rapidly, with the possibility of hundreds of new plans popping up all over the country in 2020. How can a licensed-only agency get in the door with these plans and be part of this multi-million dollar business? Health First Private Duty’s Michelle Rogers knows the answer to this question and more! During this extremely informational session, learn from Michelle about how to get in the door with these plans, who to ask for, and how to speak their language in order to find out what they value. Learn about specific MA deadlines that you need to be aware of so that you can avoid costly mistakes and get access to behind-the-scenes information to be sure you not only have a place at the table but that you stay there!


Customer Service & Professional Etiquette

Presented by John Dalton (Optimum RTS)

These days, there are so many ways human beings interact with each other, "professionalism" sometimes seems to be a thing of the past. How does your agency's customer service rate? Would your clients agree that you have excellent professional etiquette? And, just who is the client, exactly? John Dalton will address these questions and more during this informative session that will refresh your memory on just what good old-fashioned customer service and professional etiquette really means.


HR Legal Issues: Hiring & Firing in Home Care

Presented by Jeff Cohen, Esq. (The Florida Health Care Law Firm)

Attorney Jeff Cohen will offer a dynamic presentation covering many of the hiring and firing considerations for home care businesses. He will include the legal basis for employment agreements, as well as important exemption information and termination strategies designed to keep your business safe. This is a can’t miss! 


The Hidden Growth Multiplier: Company Culture

Presented by Kunu Kaushal (Senior Solutions Home Care)

Kunu Kaushal, founder and CEO of Senior Solutions Home Care, will walk you through his decade-long approach to building his company culture, along with some honest discussion of the pivots he has made along the way. Learn from his mistakes and successes, and see how you can actively build a culture that retains and recruits talented people who buy into your agency's mission in motion!

Meet the Speakers

Jeff Cohen, Esq.

The Florida Health Care Law Firm

With over 30 years of targeted health care law experience, Mr. Cohen’s background and expertise is in transactional health care and corporate matters. He is Florida Bar board-certified as a specialist in health care law and is the founder of The Florida Healthcare Law Firm, a firm which brings vast experience, knowledge, and practical advice to a wide range of health-related entities such as physicians' offices and physician group practices, medical staffs, home health agencies, surgery and imaging centers, drug and alcohol treatment facilities, durable medical equipment providers, ambulatory surgery centers, multidisciplinary (MD/DC) practices, and many others.

John E. Dalton

Optimum RTS

As a seasoned sales professional and national trainer for Heartland Home Health and Home & Hospice Advantage, John E. Dalton has developed a clear understanding of each personality type and their influencing factors related to learning. This experience has not only led him to understand his audience when presenting material, but it has also provided him with the insight to explain the key factors with each unique generation in the workforce.

Kristen Duell


Kristen Duell has 15 years of experience in the health care sector. She began her journey as a personal care aide and discovered her passion for delivering exceptional care. Her hunger to make a larger change led her down the path of health information technology, where she has accumulated experience holding roles in implementation, sales, marketing, and training. In role as CEO of Savii, Kristen is a visionary that drives Savii with her passion in delivering a solution that helps agencies deliver exceptional care through retention rates, ultimately increasing their bottom line through human focused innovation.

Kunu Kaushal

Senior Solutions Home Care

Kunu Kaushal is one of the latest influencers in the long-term care and health care space in Tennessee. He studied business management at the University of Alabama at Birmingham and proceeded to work in multiple health care fields focused on the highest quality of care. Passionate about impacting the health care space, founding a senior care agency was a natural fit. With the motivation of helping his grandparents as his first clients, Kunu started Senior Solutions Home Care in 2010. Today, the company provides in-home care, nutritional support, and transportation services to the entire state out of multiple offices. In his free time, Kunu enjoys family time with his wife Jill and their three daughters. As an eternal scholar, you’ll often find Kunu researching or learning more about the art of entrepreneurship. Grateful for the hundreds of families that trust the care of their loved ones to his team, Kunu focuses on being the market leader in the industry.

Brandi Kurtyka


Brandi Kurtyka is the CEO and Co-Founder of myCNAjobs. On a mission to empower those delivering the care, she founded Christian-based myCNAjobs eight years ago and it has grown to be the largest network or professional care workers in the nation. Formerly, Brandi served various marketing and executive roles including running global research in 55 countries for TNS. Brandi is the author of the annual Caregiver Trend Report, covering the latest trends in recruitment and retention for the senior care industry. Brandi is also a mom of three small kids and recently moved from Chicago to Tampa, Florida, to open an additional office.

Brady Murphy


Brady Murphy is an accomplished marketer, speaker, and entrepreneur, he has been part of two start-ups in the technology field. The first start-up brought to marketers the world of mobile marketing, his company was one of the first mobile marketing agencies to emerge in the digital boom in the early 2000s. The second start-up was a pioneering software company to bring mobility to workforce management. Today, Brady oversees sales and marketing of AlayaCare, a software company that offers home and community care provides one comprehensive solution to support healthcare in the home along with all the benefits of virtual care delivery (RPM, telehealth, video conferencing). AlayaCare’s vision is to reduce payer burden, enhance providers’ ability to deliver better care, and most importantly, to deliver better patient outcomes.

Michelle Rogers

Health First Private Duty

Michelle Rogers currently serves as Director of Private Duty for Health First, which also includes Health First Home Companions and Health First Staffing Services and Health First Home Infusion. Michelle has also held a corporate role at Health First, overseeing the Outpatient and Wellness Division, which included hospice, home health, private duty, medical equipment, family pharmacy, and others. Before joining Health First, Michelle served as Senior Operations Director of Shands HomeCare, where she managed 17 home health offices across the state of Florida. Michelle has also served as the President of the Hospital Home Care Association of Florida, President of the Brevard Association of Human Services, and continually offers her industry insights on the topic of home care and private duty nursing initiatives. With over 30 years of home care experience, Michelle is a recognized leader who specializes in care coordination and homecare strategies for Integrated Delivery Networks. Michelle received her undergraduate degree in Business Administration at Ohio University and her Masters in Health Care Administration from the College of St. Francis. Michelle was also recently re-elected to serve on the Home Care Association of Florida Board of Directors as the Private Duty Representative for a second term.

Kim Smoak

Agency for Health Care Administration

Kimberly R. Smoak has been with the Agency for Health Care Administration since 1995. She is the Bureau Chief of Field Operations located in the Division of Health Quality Assurance, and is responsible for the oversight of field operations and the complaint administration unit. She is responsible for ensuring both federal and state survey work is completed timely, monitors quality improvement/quality assurance indicators for the division, training of survey staff and other agency staff, data management, and support functions. Ms. Smoak is also the State Survey Agency Director for the State of Florida. Ms. Smoak holds a Masters of Science in Health with the program emphasis in Aging Studies. She is also a Qualified Intellectual Disability Professional. In 2009 and 2017, she received Survey & Certification Achievement Awards, presented by the Centers for Medicare & Medicaid Services, for her work in survey and certification.

Event Venue

Embassy Suites by Hilton West Palm Beach Central
1601 Belvedere Road
West Palm Beach, FL 33406

HCAF has secured a discounted reservation rate of $179 per night, which includes complimentary self-parking, free WiFi access, and complimentary shuttle from Palm Beach International Airport and CityPlace. Reservations at the discounted rate can be made using the code KHC by phone at (855) 429-6850. The deadline to reserve your stay at the $179/night rate is Friday, October 4 at midnight.

Book Online


A special thank you to our generous sponsors for supporting this year's event and HCAF educational programming!

HCAF offers a multitude of ways for home care industry vendors to promote products and services, including through educational program sponsorships. Gain additional exposure for your organization by sponsoring this program! Click here for sponsorship information, fees, and additional opportunities, or contact Patti Heid via email at [email protected] or call (850) 222-8967.

Platinum Sponsor

Gold Sponsor

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Silver Sponsor

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Registration Fees

Early bird registration fees are listed below by HCAF membership type. Please note that these rates are effective through September 18, 2019 and will increase by $50 after that date. To obtain reduced member pricing, please log in to your profile at registration.

private duty & combo members

certified & associate members

prospective members